Goodwin Theory

	Music	Lyrics	Image
Illustration	Always cut on the beat	Images illustrate the literal meaning or feeling of the lyrics, often just with the band singing and dancing.	The artist is singing/dancing/playing instruments. Dressed as would be expected.
Amplification	Film cuts on the beat but also off to emphasise features.	Images amplify the lyrics, a specific narrative maybe used that would not necessarily be picked up from reading the lyrics alone.	The artists take on fictional roles in the narrative.
Disjuncture	Film cuts off the beat	Images that do not relate to the lyrics are used, often occurs with artists who are already very well established and can afford to take risks.	Artist takes on an image that is nothing like or the complete opposite of their expected image.

An illustration video is the least complex concept to base a music video around as it is the literal meaning of the song's lyrics portrayed in a visual form. Owl City use illustration in their music video for 'Fireflies', for example in one of the verses the artist sings the lyrics "fireflies" and their appear to be typed into some kind of gadget which is in sync with him speaking the lyrics.

Rihanna's 'Disturbia' video definitely falls into amplification as it has a strong focus on mise-en-scene and cinematography, including the extensive costuming and make up work. The video is very dark and almost weird which relates directly to the song and the lyrics.

Disjuncture music videos are used to portray music videos in the sense that it actually almost ignores the original song and creates a completely different meaning, story or concept to run separately but alongside the song. This is used by artistic and alternative/indie bands often to show their creativity and assert their difference to other bands. In this Calvin Harris video the video bares no relevance to the actual song and is a completely separate story.