Ancillary Task

Final Music Video

How did you use media technologies in the construction and research, planning and evaluation stages?

In what ways does your media product use, develop or challenge forms and conventions of real media products?

What have you learned from your audience feedback?

Final Draft of CD Cover & Advertisement

First Draft of CD Cover & Advertisement

How effective is the combination of your main product and ancillary texts?

How effective is the combination of your main product and ancillary texts?

Our ancillary texts including CD Cover and advertisement were very successful when combined with our music video. The general theme was underground and anonymous which relates directly to the genre of drum and bass.

With that when focusing on the colours, we gave the cover and advertisements both a very dark colour scheme in order to create and sustain that unknown, gritty feel and we also kept it very simplistic and sleek which was a common theme of our genre.

Furthermore we made sure that the artist was sustained and present throughout the cover as that is conventional. However we kept to the anonymous feel by blurring, smudging and distorting the face of the performer.

Also, the text on the video is very simple but slightly stylish to show that modern and 'cool' side to the genre, which links directly with our music video along with the general style of it with the graffiti on both of them.

First Draft Assessment

 

After gaining some feedback from the viewing and peer assessment of our first draft we were able to evaluate and plan the next steps we need to complete and the various features we need to update for our second draft in a few weeks time. The overall feedback was good and the grades given by our peers ranged from a D to a B. They were particular impressed by the quick cuts throughout the video which helped create a nice flow as they cut on the beat as appropriate. The mise-en-scene was also commented on as it was very conventional of a drum & bass video.

From our feedback we have decided to reshoot and update various aspects of our music video so far:

• Remove Emily and her character from the video entirely as the narrative was not strong enough and more relevant shots could be put in those places
• Change the narrative to focus on the masked character rather than Emily
• Reshoot various shots mainly at the beginning as they were unnecessarily unsteady and shaky
• Remove some repeated/duplicate shots and update them with unique one

a few shots we plan to update or reshoot
due to quality or relevance